Radio and podcasting have very different constraints. Not great. Don't act like you're not impressed. Im open to video. Nothings perfect, but its pretty close to perfect. How do you think about audience acquisition then? Each. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Ill end on this. Are you saying, Its actually billions of podcast impressions? The problem it was solving, the price point was undeniable, it made perfect sense to me. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. A friend told it to me a year or two ago. To put it simply, we have a platform. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Sometimes these restructures are a little bit fake. Thats not really how it works. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. We give a ton of in-show podcast promotion as well. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron and Carolina get advice about how to navigate the dark web. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. I have nothing else to say. Big Money Players and iHeartPodcasts. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . We are an obsessively, widely distributed content company. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Youve been more or less anti-subscription. Ive always thought about it. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Podcasting not to your question, but as a side answer has bucked that a lot to date. Weve earned this. It didnt hurt that this explosion hit podcasting. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. We also have an original content series we make with IBM called Smart Talks with IBM. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. But that maverick approach has included some controversial steps as well. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. I told you it was all about org charts, and Im not even to the org chart question yet. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Theyre just trying to grow their audience while youre selling the ads. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. Thats a really cool medium if only it were video. Podcasting is not video. On the other side of the business, you own the distribution. It was the only time Ive ever gotten a call from somebody. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Do you think that youre moving the high-margin dollars into the longer tail? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We may not have liked it, but there usually was a problem getting fixed. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Broadcast radio is a mass-reach medium still today. UK News Published: Mar 1, 2023. Google and YouTube are awesome. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Heres a funny anecdote. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. Just before we started, I was looking at your website. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Hello, my friend. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Go make good decisions and follow Decoder on TikTok. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. I dont see it in podcasting, and maybe thats why Im not super concerned. Most of them are like, Facebook wont give us the time of day. Sure we are. I want to come to exclusives and to consolidation. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Its not like, I spent 95 percent of our time on Will Ferrell. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. I didnt think I would have or need a robust business affairs department two years ago. Thats a meeting I want to go to. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. I think we moved off it too fast and I think its a robust business we should still focus on. His last remarks drew laughter and claps from co-workers. The fifth season brings canned laughter and an audience . The Ron Burgundy Podcast is back! You could also say that you have a division that might be declining and a division that might be growing at a faster rate. The truth is, audio all-up is a third of all the media we consume. As that has happened, this thing has come along called audio. Aren't. Real. We basically built an academy where once a year we grab eight or 10 people. Eighty million a week is the more interesting stat to me. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Thats good. So he had a similar trajectory, and hes a wonderful guy. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Eighty million Americans a week listen to podcasts. iHeart does a lot of new things. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. They want to do a really good job. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Its an audio medium. This is a split, right? iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. One of these cards literally says, What is your org chart? That is my whole brand. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. If you dont do this, you will never have the reach you need in digital audio. You became the CEO of a formal division thats responsible for podcasts. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Add to My Podcasts. The reason I ask that question all the time is because Im always curious. Yes, of course we are. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Im proud of the numbers. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. No. Be a startup, or is it something that you did? He also co-owns a company with us. This changed everything for podcasting. How do you account for that? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. I think they know the effect, long-term, that you have when you stop marketing. See omnystudio.com/listener for privacy information. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Its three guys who are hilarious and fantastic. Maybe one day you will, but not today. Yes, we do that all the time. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! He was a great guest, super game to answer the questions, especially in front of a live audience. The third thing they let us do was have a sales team. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. I want to wrap up with the Decoder question. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Yeah. We used Jun Group. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Or, the negative reason, theyre covering up bad work. The things youre describing dont always happen, right? Are you feeling the pinch of the ad downturn? Barlow is a writer and producer on the show as well as. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. Josh and Chuck have you covered. Are they yours if theyre subscribed on YouTube? Ill go from the more obvious down to the less obvious. See omnystudio.com/listener for privacy information. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting.

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