And it attracts roughly equal portions of White, Black and Hispanic Americans. and the January 6, 2021, Capitol insurrection. Newsmax's viewership is down more than 50 percent from January (from an average of about 300,000 viewers then to about 114,000 on July 18), and following a significant slump in December and . In, Forbes. Fox News also is pointing to the launch of Gutfeld! One recent departee, meanwhile, let it be known that there was no love lost with OAN after leaving the far-right channel. Fully 77% of U.S. adults who got news from Newsmax in the past week also said they got news from Fox News. The latest USA Today/Suffolk poll shows that only a third of Trump voters now consider Fox News as their most trusted source of news. That is down from 58 percent back in 2016. ET program called Cortes and Pellegrino, co-hosted by former Trump campaign senior adviser Steve Cortes. Believe it or not, since 2010, our household ratings are up 1,171%. Heres something you just dont see any more: Not one, but two broadcast networks managed not to decline vs. 2020. For their part, the much smaller Newsmax and OAN audiences are made up largely of older and White Americans and conservative Republicans. A A. Prior to the election, his audience barely registered at Nielsen Ratings, drawing only about 10,000 viewers in the coveted age 25-54 demographic, and just 100,000 viewers overall. JULY 2021 RATINGS FOR THE TOP FIVE PROGRAMS IN CABLE NEWS: Survey says theres a difference, How abortion rights will shape Novembers midterms, When your adventure partner keeps demanding gummy bears, Why are so many kids getting sick with hepatitis? 2023 Deadline Hollywood, LLC. (+1) 202-857-8562 | Fax Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph]. Show publisher information In addition, while about three-in-ten Democrats and those who lean Democratic get political news from Fox, virtually none of them do from Newsmax and OAN, according the survey of 12,045 adults conducted March 8-14 on the Centers American Trends Panel. The top ten most-watched cable news shows are all on Fox News, with Tucker Carlson and the Five boasting over 3 million viewers according to AdWeek. ", Forbes, Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) Statista, https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/ (last visited March 04, 2023), Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph], Forbes, November 30, 2022. Fox, in comparison, drew an average of 3.6 million viewers nightly in 2020, according to a recent Forbes report. One network insider told The Daily Beast that employees were nervous that OAN could find itself hit with expensive lawsuits by Smartmatic and Dominion for continuing to push the envelope with their election conspiracies. Pellegrino, who served as a White House correspondent and on-air host for OAN, abruptly left the far-right channel earlier this month, only for Newsmax to announce her debut as co-anchor of a 9 p.m. The figures are from Nielsen and were released via Fox News. What the data says about gun deaths in the U.S. On the flip side, COVID be damned, a year without a contentious political season left most of the news networks with massive declines. Business Solutions including all features. This can create a mutually beneficial opportunity for talent to move to another network or segment in news. Access to this and all other statistics on 80,000 topics from, Show sources information to incorporate the statistic into your presentation at any time. About four-in-ten Americans who said they got political news from Newsmax in the past week (43%) also got news from OAN. Rupert Murdoch called the voting fraud claims Powell and Giuliani concocted "really crazy stuff . Statista. You need a Statista Account for unlimited access. In November 2022, the leading cable news program in the United States ranked by number of viewers was 'The Five', averaging 3.7 million total viewers. The results also indicate that Fox News appeals more broadly across the ideological spectrum in the Republican Party. Published April 18, 2021 Updated Nov. 3, 2021. . We fully expect that the overall news audience will normalize and our share of ratings will dominate. While Fox does well among its conservative Republican core audience, it is also used by substantial portions of Democrats and ideologically moderate and liberal Republicans, according to the survey. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. Among Asian Americans surveyed, fewer (29%) said they got political news from Fox in the past week. When Fox News called Arizona for Biden early, viewers were outraged. That shift has been coming for a long time. The leagues own networks NFL (up 32%), MLB (45%) and NBA (71%) rose as well. 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Christina Bobb, who also assisted Trumps long-shot legal effort to overturn the election while working for OAN, launched a nonprofit organization in April to raise money to help pay for the audit. Even niche pursuits gained, including Golf (+12%) and Tennis (+34%). In total day, Fox averaged the most total viewers, with 1.22 million, a drop of 45% from April 2020. That is about four times the portion who said they got political news in the past week from Newsmax (10%) and about six times the percentage who said the same of OAN (7%). . After a Newsmax anchor literally walked out of an interview with Lindell when the pillow mogul wouldnt stop ranting about voting machines, OAN publicly declared war on its cable-news rival for censoring the MyPillow CEO. ), Besides handing over hours of airtime to Lindell so he can peddle fantasies that Trump is still president, the channel has also used Lindell as a cudgel against Newsmax in an attempt to appeal to pro-Trump viewers. Another 9% say they watch One America News (OAN) and 20% saying they prefer "some other network" - yielding 46% of right-leaning viewers unhappy with Fox. PREVIOUS: May 2021 Ratings: . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. But OAN is growing in influenceits ratings are up by about 55 percent from a year ago . Send it to The Daily Beasthere. News networks trumpeted their first-quarter ratings by keying in on their bright spots: CNN got the biggest bounce and topped the 25-54 demo, Fox News led in primetime in total viewers, and MSNBC r The Fox News crew had the same opinion about Ms. Powell's "Big Lie" partner, Rudy Giuliani. The network averaged 2.5 million primetime viewers between the day after the election November 4, 2020 and Inauguration Day on January 20, 2021, Fox News reported. Fox News Tops June And Q2 Viewership, But Plunge In Ratings Continues Across All Major Cable News . Especially for talent coming from one conservative network to another., Another insider was more direct: Newsmax probably pays more they have a much bigger name and have gotten a lot of press over the last year-and-a-half or so. 1 in cable news in total day viewership with that demographic, on which most ad sales are made, it was also the top-ranked network on all of cable TV when measuring . ", Forbes, Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) Statista, https://www.statista.com/statistics/373814/cable-news-network-viewership-usa/ (last visited March 04, 2023), Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands) [Graph], Forbes, November 30, 2022. "The industry norm is to use either Nielsen's 24-hour all-day ratings or Nielsen's prime-time (8:00-11:00 p.m.) ratings," Hartman wrote. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. The unexpected decline in ratings was a fresh headache for the network Rupert Murdoch started in 1996, which had finally put behind it the publicity stemming from the 2019 film Bombshell, which was a partially fictionalized account of sexual harassment within the company. Currently, you are using a shared account. Lachlan Murdoch also said that all of Foxs significant competitors are to the far left, effectively dismissing the threat posed by Newsmax and OAN. What a difference a year makes. "Leading Cable News Networks in The United States in November 2022, by Number of Primetime Viewers (in Thousands). Its unclear if the competition to which Murdoch referred was Newsmax or all cable news networks. Editors note: The death of Rush Limbaugh, the growth of Newsmax and charges of censorship by Amazon and other book sellers are among the forces shaking up conservative media companies. And about six-in-ten of those who turn to OAN for political news (62%) also said they turned to Newsmax. In the 25-54 demo, Fox News drew an average of 329,000, down 50%; compared to 179,000 for CNN, falling 68%; and 166,000 for MSNBC, off by 48%. We think that the Western-based and Western-adjacent content really just continues to resonate, said INSP COO Dale Ardizzone. MSNBC was up 23% from 2019, and Fox News saw a 43% viewership increase. While available in roughly 35 million householdsless than half of Newsmaxs reachOANs daily television ratings are largely a mystery as it doesnt subscribe to Nielsen Researchs service. UN Pushing New Age Spirituality on Schoolchildren, If Texas Listened to Global-warming Alarmists, Its No Surprise It Didnt Prepare for Snow, Unintended Consequences and the Texas Big Freeze Energy Disaster, Biden Sides With Republicans Blocking D.C. Crime Bill, Buttigiegs Mentee Mayor Collared on Nearly 60 Kiddie Porn Charges, Ongoing CPAC Coverage | The New American TV. By: Ben Johnson, Daily Wire, June 3, 2021: Total daytime viewership fell by 22% in May compared to April, and even more (28%) among viewers aged 25-54, the most coveted viewing demographic. Please create an employee account to be able to mark statistics as favorites. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. So, its a safer place., Reached for comment, Herring took the opportunity to swipe at Newsmax for filling its on-air roster with former OAN and Fox News personalities. An Ivy League graduate and former investment advisor, Bob is a regular contributor to The New American, writing primarily on economics and politics. Total Viewers (thousands) ET: FNC: CNN: MSNBC: NEWSMAX: NEWSNATION: 6a: FOX AND FRIENDS: 827: CNN THIS MORNING: 245: MORNING JOE . Fox has instituted its first major programming shift since 2017 in an attempt to stem the bleeding, to little avail. Everyone who took part is a member of Pew Research Centers American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. (November 30, 2022). . DirecTV is dropping One America News from its service, a spokesperson for the TV provider confirmed. When they started examining our news coverage, they realized, well, theyre conservative but theyre not in the tank for Trump. "Leading cable news networks in the United States in November 2022, by number of primetime viewers (in thousands)." Personalities had always been part of a TV stations brand, said Thompson, of Syracuse University. . statistic alerts) please log in with your personal account. Some of that decline can be attributed to the drama of January 6 last year, which helped the cable news network attract more viewers than on any other . (+1) 202-419-4300 | Main The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Pro-Trump viewers were upset when Fox News anchor Chris Wallace ganged up on Trump during a presidential debate with Joe Biden, clearly taking sides and exposing the networks leftist and anti-Trump bias. Both OAN and Newsmax are more . From Election Day through Inauguration Day, when Democrat Joe Biden was sworn in to succeed Trump as president, CNN was the most-watched cable news network in both total viewers (1.8 million) and . (Charles Herring cited Nielsen's "heavy fees.") News and Opinion Networks Fox versus Newsmax and the future of Trump TV, No, Donald Trump probably wont replace Rush Limbaugh. More Americans in major demographic groups are turning to Fox News than Newsmax or OAN, reflecting Foxs much larger audience overall. Currently, you are using a shared account. You can change your choices at any time by clicking on the 'Privacy dashboard' links on our sites and apps. Soon thereafter, following the contested presidential election, Neal Cavuto at Fox deliberately cut off White House Press Secretary Kayleigh McEnany while she was reviewing the status of the investigation into voter fraud. November 30, 2022. In fact, this trend is already beginning as we have seen substantial share gains versus our competition since the inauguration, Lachlan Murdoch said. Still, unlike Newsmax and OAN, a sizable portion of younger adults still turn to Fox News for political news roughly four-in-ten Americans under 50. They did so by building programming around personalities like Bill OReilly and Megyn Kelly, who would attract viewers even when there was no breaking news. Network president Charles Herring recently acknowledged to The New York Times that the already thinly staffed network has lost more than a dozen staffers in recent months. (Needless to say, the experts and evidence Lindell presented in these films left a lot to be desired. The data does not suggest, in other words, that users of these challengers have abandoned Fox News. About six-in-ten Republicans and those who lean Republican (62%) got political news in the past week from Fox News, compared with 21% who said they got news from Newsmax and 14% who did so from OAN. The final column is the viewership averages, in thousands. Already known for its cartoonishly bonkers MAGA propagandizing, OAN in recent months has veered even further into unhinged right-wing territory. statistic alerts) please log in with your personal account. You can only download this statistic as a Premium user. Use Ask Statista Research Service, Top cable news networks U.S. 2022, by number of viewers, Credibility of major news organizations in the U.S. 2017-2022, Employment in U.S. broadcasting industries 2001-2021. Desperate to end the ratings slump, . Careful observers were aware of the shift when Rupert Murdoch (a long-time member of the globalist Council on Foreign Relations) turned over control of Fox News to his sons, James and Lachland. by Bob Adelmann February 22, 2021. . WGN America morphed into the mostly-news-and-opinion NewsNation, and collapsed 79%, from 223,000 viewers to 46,000 in primetime. Pew Research Center does not take policy positions. Meanwhile, looking at just fall, Fox pulled ahead in adults 18-49 (1.4) to rank tops in season to date ratings, ahead of NBC (1.3), CBS (0.8) and ABC (0.8). Occasionally OAN has talent that are eager to move up, but we simply dont have immediate openings in desired positions or our management feels more development time is needed, Herring claimed to The Daily Beast. Use Ask Statista Research Service, DirecTV: no of video subscribers in the U.S. 2014-2022, U.S. cable news programs: number of viewers 2022, Most watched TV networks among adults aged 18-49 in the U.S. 2021, Comcast: no of video subscribers in the U.S. 2014-2022. Newsmax has always been more balanced. by Bob Adelmann November 11, 2020. And in a Feb. 9 earnings call with investors, Fox Corp. Executive Chairman and CEO Lachlan Murdoch said Fox was the most-watched station on election night, beating all television networks and averaging 25% share of total viewers.. CNN, which launched 24-hour news in 1980, had the field to itself until 1996 when both MSNBC and Fox launched. In the Fox earnings call, Lachlan Murdoch said his networks audience is firmly center right., And we believe where were targeted to the center right is exactly where we should be targeted. or a while, it looked like the dominance of Fox News could be a casualty of the 2020 election. 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And lastly, theyre not quite as extreme as OAN. Newsmax, which did not call Biden the president-elect until the Electoral College votes were counted, has been disparaged by some in the media as being a mouthpiece for Trump. One of the 15 former Fox viewers that the Posts Jeremy Barr spoke to said they felt duped.. (In actuality, there were a little more than two million ballots cast80 percent of the countys legal voters.). For the second time in two weeks, Newsmax is the big ratings winner, this time for its live coverage of Saturday's rally for Donald Trump and it's beating Fox in key Nielsens. Yet, its move to the left began to accelerate in recent years and . Numbers, Facts and Trends Shaping Your World, Large Majorities of Newsmax and OAN News Consumers Also Go to Fox News, White and older adults more likely than others to turn to Newsmax and OAN; Fox News still pulls a larger audience across all demographic groups, How Americans Navigated the News in 2020: A Tumultuous Year in Review, Americans main sources for political news vary by party and age, Fact Sheets: News Media and Political Attitudes in Western Europe, Western Europeans who hold populist views rate the news media less positively than those with non-populist views, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, Gender pay gap in U.S. hasnt changed much in two decades. Fox News ratings during primetime are generally higher than its two direct competitors, . But asked if Newsmax was the equivalent of a gnat to a ratings behemoth, he said no. As a Premium user you get access to the detailed source references and background information about this statistic. A warning to those beneficiaries: Your viewership will remain loyal as long as you remain true to your calling that is, reporting the news without bias or subterfuge. OAN has similar age differences, with those 50 and older more likely to turn to the outlet for political news. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. Outside of pandering to Lindell, who has urged his supporters to boycott Newsmax for settling its Dominion lawsuit, OAN has also played an integral part in Arizona Republicans latest scheme to discredit Bidens victory in the state. White Americans are also more likely to turn to Newsmax and OAN than Black and Hispanic Americans, though percentages are small overall: 13% and 8% of White Americans said they turned to Newsmax and OAN respectively for political news. If you would like to customise your choices, click 'Manage privacy settings'. Its learning that loyalty is hard to win and easy to lose. You need at least a Starter Account to use this feature. It was basically the news. Then you can access your favorite statistics via the star in the header. All Rights Reserved. A few weeks later, Salvi quietly showed up on Newsmax, revealing his new role as a Rome-based foreign correspondent with the network. Crossword; Sudoku; Crossword; Sudoku _____ About Us As the two fringe cable TV outlets battle for former President Donald Trumps affections, several high-profile One America News staffers have jumped ship to Newsmaxnot just in pursuit of a larger audience, insiders said, but also as a respite from OANs increasing extremism. Despite a recent New York Times column that derided him as the king of Trump TV, Ruddy said, My experience with the New York Times has always been pretty good.

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